The Upcycled Furniture Artist
Transforming old furniture into stunning pieces with love and creativity.
From Pinterest to Profit: My Furniture Upcycling Journey
The Starting Point
My journey began with a passion for transforming old furniture. I loved the challenge of giving discarded pieces new life.
Sharing My Creations
I started sharing my upcycled furniture on Pinterest, showcasing the before-and-after transformations.
How I Optimized My Pins for Growth
Relevant Keywords
I used Pinmystrategy to identify relevant keywords for my target audience.
Engaging Pin Descriptions
I crafted compelling descriptions that highlighted the unique features of each piece.
High-Quality Images
I ensured my pins featured professional, high-resolution images that showcased the furniture.
Reaching My Ideal Customers with Pinmystrategy
Target Audience
Pinmystrategy helped me identify my ideal customer base, those interested in vintage furniture and DIY projects.
Geographical Targeting
I used Pinmystrategy's targeting options to reach people in my specific location.
Interest Targeting
I targeted users who expressed interest in home decor, furniture, and upcycling.
Boosting Website Traffic and Sales
100%
Increased Website Traffic
My Pinterest optimization efforts led to a significant increase in website traffic.
200%
Boosted Sales
I experienced a substantial surge in online sales, fueled by the visibility gained on Pinterest.
Expanding my Reach Through Scheduled Pins
1
Automated Scheduling
Pinmystrategy's scheduling tool allowed me to automate the posting of pins at optimal times.
2
Consistent Content
I maintained a steady stream of engaging content on my Pinterest profile.
3
Increased Engagement
My consistent content strategy led to increased engagement and a larger following.
Tracking Performance to Refine My Strategy
1
Performance Metrics
Pinmystrategy provided detailed analytics on pin performance, allowing me to understand what resonated with my audience.
2
Strategy Refinement
I used the data to refine my pin optimization strategy, focusing on keywords and content that drove the most engagement.
3
Continuous Improvement
This iterative process of analysis and optimization led to continuous improvement in my Pinterest presence.
Helped KarTent get better results
Return on ad spend went up
KarTent's return on ad spend (ROAS) increased by a large amount (223%) compared to before. This means they got more back for every dollar they spent on ads.
Cost per new customer went down
KarTent lowered the cost of getting a new customer (CPA) by 56% by improving their ad strategies.
More people clicked their pins
KarTent saw a big jump (50%) in the number of clicks on their pins. This means more people were interested and visited their website.
Click-through rate improved
KarTent's click-through rate (CTR) went up by 22%. This shows their ads were better at getting people to click and that they reached the right audience.
Helped Pretty Wire unlock exceptional ROAS
+98%
ROAS
Return on ad spend (ROAS) increased significantly by 98%, demonstrating a remarkable improvement in advertising efficiency. This impressive growth signifies that Pretty Wire is getting a much higher return for every dollar spent on advertising, maximizing the impact of their marketing budget.
+100%
CTR
Click-through rates (CTR) doubled, indicating a substantial rise in user engagement with Pretty Wire's ads. This surge in CTR suggests that the ads are highly relevant to the target audience and effectively capture their attention, leading to more clicks and increased website traffic.
-52%
CPA
Cost per acquisition (CPA) decreased by 52%, leading to a more cost-effective customer acquisition strategy. This significant reduction in CPA means that Pretty Wire is acquiring new customers at a much lower cost, optimizing their marketing spend and improving overall profitability.
+90%
Clicks
Outbound clicks to the Pretty Wire website saw a 90% increase, driving a surge in website traffic and potential customer conversions. This substantial increase in outbound clicks translates to a significant boost in potential customers visiting the Pretty Wire website, increasing opportunities for sales and conversions.
Unlocked MobilidiDesign's Catalog Potential
4.27X ROAS Increase
MobilidiDesign's return on ad spend (ROAS) increased by 4.27 times with Performance+, showing much higher returns for every dollar spent on ads. This big improvement shows how effective Performance+ is at maximizing ad performance and profit.
+35% CTR Increase
Performance+ helped MobilidiDesign's click-through rate (CTR) increase by 35% on their ads. This means their ads got better at grabbing attention and sending people to their website.
36.9X ROAS Checkout
Making a profit and beating targets.
The amazing 36.9X ROAS for checkout orders shows how good Performance+ is at getting sales. It doesn't just bring in visitors; it helps them buy and really boosts sales.
799,00 € ROAS Checkout
Improving key metrics and checkout order value.
With a 799,00 € ROAS checkout value, MobilidiDesign greatly increased checkout order value with Performance+. This shows how the solution can raise average order value and bring in more money.
Sellpy finds sustainable shoppers
Experimentation is key
Sellpy uses a data-driven approach to constantly test different strategies and creatives, optimizing their campaigns for maximum impact and efficient budget allocation.
Leverage trends and influencers
Sellpy leverages seasonal trends, trending topics, and influencer partnerships to connect with a wider audience and boost brand visibility.
Creative agility
Sellpy's in-house team rapidly develops, tests, and refines ad variations, ensuring a fresh and engaging approach to stay ahead in the competitive digital landscape.
Inspired by the successes of KarTent, Pretty Wire, and MobilidiDesign, we've distilled key elements into a winning Pin My strategy
Define Clear Goals
Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. Focus on brand awareness, website traffic, conversions, or a combination.
Leverage Performance+
Optimize campaigns with Performance+ using various campaign types and ad formats. Find what resonates best with your target audience.
A/B Testing is Key
Use A/B testing to find the most effective creatives, targeting, and ad copy. Refine campaigns based on data.
Content is King
Create high-quality, engaging content. Showcase your offerings to drive conversions.
Use Pinterest's powerful targeting options to reach your ideal customers.